In the world of SEO, every little detail can make a difference, and that includes the use of www in your website's URL. While it may seem like a minor consideration, having both www and non-www versions of your website can actually have a negative impact on your SEO and ranking.

 

More details about www redirection and its impact on SEO:

As mentioned, search engines see www.example.com and example.com as two separate sites. This can be detrimental to your site's SEO because:

Duplicate content: Search engines consider the content of both sites to be the same, which can lower both sites' SEO rankings.

Loss of credibility: The credibility and SEO ranking you build for one URL (with www or without www) must be fully transferred to another URL.

Problems with sharing: If users use both addresses to access your site, sharing your content on social networks and other platforms will be easier.

To solve this problem, you should choose one of the addresses as your site's main address and make the other address the main 301 redirect. A 301 redirect tells search engines that the second URL has been permanently redirected to the first URL.

To perform a 301 redirect, you can use the following methods:

htaccess file: If you are using an Apache web server, you can use the htaccess file to redirect www to no www or vice versa.

cPanel settings: Many hostings use cPanel, which allows you to perform 301 redirects through the GUI.

DNS Settings: You can use DNS settings to redirect www to no www or vice versa.

After doing the 301 redirect, you must register your site address in Google Search Console and update your sitemap.

Important points:

Use only one address for your website: either www.example.com or example.com.

Use a 301 redirect to redirect the second URL to the original URL.

Register your site address in Google Search Console and update your sitemap.

Use online tools to check your site's redirects.

By following these steps, you can avoid the SEO disadvantages of using two separate addresses for your website.

 

Redirect Checker is a useful tool that helps you check whether a URL has a redirect or not.