What is a 301 Redirect? A 301 redirect is an HTTP status code that indicates a permanent redirection from one URL to another. When a web server sends a 301 status code, it informs browsers and search engines that the requested page has permanently moved to a new location.

    

A 301 redirect is an HTTP status code sent by a web server to a browser. When a server responds with a 301 status code, it signals a permanent redirect from one URL to another. Here’s what you need to know about 301 redirects:

1. Purpose of a 301 Redirect:
   • When a page has been permanently moved or removed from a website, a 301 redirect ensures that all users who request the old URL are automatically sent to the new URL.
   • It’s like a mail forwarder: once you’ve moved content away from a specific URL, visitors to the old URL receive a 301 - Permanently Moved status code and are redirected to the new location.
2. Ranking Power Transfer:
   • A 301 redirect passes all ranking power from the old URL to the new one.
   • It’s crucial for maintaining SEO rankings when you make changes to your website’s structure or content.

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3. Search Engines and User Experience:
   • Search engines like Google and Bing use 301 redirects to keep their index up-to-date.
   • For users, it ensures a seamless experience when accessing content that has moved.

Remember, a 301 redirect is your tool for managing website changes while preserving SEO value. Choose one version of your URL (with or without “www”) consistently, and implement 301 redirects to guide users and search engines to the right place. 

 

Redirect Checker is a useful tool that helps you check whether a URL has a redirect or not.

 

  

Learn more

(1) What is the purpose of using a 301 Redirect, and when is the appropriate time to implement one? - HubSpot Blog. https://blog.hubspot.com
(2) For further information on HTTP 301, visit the Wikipedia page at https://en.wikipedia.org
What does a 301 Redirect refer to? Ways to enhance your SEO with it - Wix.com.
(4) Information on what 301 redirects are and how to utilize them can be found on the Webflow Blog. Visit https://webflow.com